Question

Robin, a 28-year old fashion designer, is very finicky about the brands that she consumes as a customer. She believes in buying brands that she has previously used When Robin walks into Brown and Grey, a super market, she is most likely to engage in ___ to buy toothpaste and mouthwash.
a. cognitive dissonance
b. an evaluation of alternatives
c. an internal information search
d. impulse buying
e. business-to-business marketing

Answer 1

Answer:

c. an internal information search

Explanation:

She is most likely to involve in an internal information search to purchase toothpaste as well as mouthwash. Basically in internal information search, a consumer is given choice which is further understandable.  And it is also connected with consumer's thinking power which is also known as the product's remembrance. So according to the statements which are given option (c) {which is "an internal information search"} is the correct option.