Question

In a customer survey conducted by Radwheel Motors, it was found that customers purchased the company’s cars primarily because of their branding and appearance. Radwheel cars were a status symbol in the survey population. By which type of marketing dimension were Radwheel’s purchasers motivated?

a. Unifying dimension
b. Determining dimension
c. Qualifying dimension
d. Distinguishing dimension
e. Outlying dimension

Answer 1

Answer: (B) Determining dimension

Explanation:

 According to the given question, the determining dimension is one of the type of marketing dimension that motivated the Radwheel's purchasers.

The determining dimension is the process that actually affected the purchasing of the customer about the specific brands and the products in the market.

The dimension is the term that is basically used for segmenting the market based on the type of consumers purchased the different types of products and the services in the market.

 Therefore, Option (B) is correct answer.