Question

The growth in the popularity of tennis means there are more consumers playing tennis today across many skill levels, income, and athletic ability. Therefore, the ideal segmentation strategy for Prince would be ____________.

A. segment of one
B. no segmentation
C. mass customization
D. multiple products/multiple market segments
E. one product/multiple market segments

Answer 1

Answer:

D. multiple products/multiple market segments

Explanation:

Prince will do better by providing a one-stop-shop for tennis products. This is in response to the multi-faceted market that is growing with regard to skill level, income and athletic ability.

For example if a family comes to Prince to purchase tennis equipment, the father and mother can get equipment for the more advanced players. The children can get smaller equipment for learners. So the store is selling more products to all cateo of clients.

Answer 2

Answer:

D multiple products/multiple market segment