The ability of an organization to produce services that, by utilizing the consumer's five senses, have some uniqueness in their characteristics is experience differentiation.
Explanation:
Experience-based differentiation (EBD) which we describe as: a continuously loyalty-building systematic response to customer interaction. Don't linger on the word too much.
Organisations must pursue a multi-year path to achieve with EBD. This is why organisations will make this is one of every top business initiatives. In the financial sector, education and travel sectors we foresee EBD to make rapid progress.
WACOAL DIA, a luxury brand of WACOAL, is an example of marketing by which expertise in the procurement process has been improved.
