Question

When selecting a media vehicle, a media planner calculates the total cost of using a particular medium at the ________.
A. Premium offer cost
B. Cost per thousand persons reached
C. Continuity cost
D. The magazine cost
E. Profit margin

Answer 1

Answer:

B. Cost per thousand persons reached

Explanation:

When selecting a media vehicle, a media planner calculates the total cost of using a particular medium at the cost per thousand persons reached. This refers to a marketing term stating the amount of money that it would cost to reach 1000 people with their advertisement on any given social media platform in order to make people aware of their product or service.