Melanie works for a small computer software company. Her boss is constantly improving the company's products but neglects customers, billing, and promoting the company. Her boss is probably stuck in the ________ era of marketing.
A. Sales oriented
B. Value based marketing
C. Market oriented
D. Retailing oriented
E. Production oriented

Respuesta :

Answer:

The correct answer is (E)

Explanation:

In the era of globalisation, it is very important to focus on every aspect of the business to compete and stay in the market. Some of the important aspects are production, marketing and advertising, management and operational procedures. The company where Melanie works are still stuck in production-oriented phase. In this phase, firms and organisations usually focus on producing a bulk of commodities without focusing on what consumers need.