Managers are constantly seeking out new tools to meet new challenges. Indicate whether today’s manager’s are more or less aware of each concept.

When a returning customer visits Amazon.com’s website, they will see suggested purchases based on what the customer previously bought or searched for on Amazon’s website. This is an example of _______________, which allows Amazon to personalize the customer experience as well as collect and manage large amounts of customer data.

A CRM system is what keeps the customer coming back. Instead of targeting each customer with a default bundle of products that are trending, the customer relationship management system tracks down the customer's habits and preferences, creating a tailor-made approach. Every customer is different in things he/she wants to buy. This way, marketing gets more customized and customer statistics generates better reports (more insight for the long-term).