Answer:
A former advertising campaign for GEICO Insurance used the slogan "So easy, even a caveman could do it" to emphasize the ease of buying insurance on GEICO's website. This campaign was part of GEICO's positioning strategy.
Explanation:
Positioning is used to craft and implement a particular kind of image of the company's image in the minds of their target market. The campaign which has been mentioned in this case of GEICO insurance clearly depicts that they want craft a certain and particular image in the mind of their target customers, they want them to see their organisation in this way. That want to implant an image of their insurance that it is that much easy that everyone even a cavemen can do it. Basically they want to target almost those customers who find insurance policies very hard to get issued and then followed. Therefore, with the help of this positioning strategy they want to see customers their company an easy to follow company.
