Netflix is an internet television network that currently boasts the world’s largest paying membership (Source: 2015 Netflix investor relations overview, Netflix website). The company was founded in 1997 and its early years were focused on subscription services mailing loaned DVDs to subscribers. Today, however, Netflix has reallocated resources of the organization in significant ways. For example, according to Netflix’s "long-term view" statement to investors, the company plans to spend $3 billion in content development for its members in 2015. Indeed, Netflix has already won major awards for shows like House of Cards, aired only by Netflix. As this example illustrates, companies like Netflix must engage in to remain relevant and competitive in the ever-changing environment of technology advancements, social trends, and legal regulations.

A Strategy is a general plan that is made with the goal of achieving something, and the word came to be use in Ancient Greece, referring to military matters.

As armies in war, companies compete against each other, sometimes as fiercely, in the market, and the streaming service market is very competitive

Because of this, Netflix has to plan new strategies on a constant basis in order to respond to a chainging enviroment. For example, when other companies start pulling their shows out of Netflix, Netflix decides to offer more original shows in order to cover the losses.