Question

The business market can be segmented on several bases. Hard quantitative criteria of segmentation includes: Group of answer choices a. Profits. b. characteristics of the buying organization. c. Customer attributes. d. Financial outcomes e. both (a) and (d)

Answer 1

Answer:

c. Customer attributes

Explanation:

Market segmentation is the process of dividing a market based on customer attributes, which could include, demographics, age and income level; hence, a hard quantitative criteria of segmentation includes, Customer attributes