Question

Even though the nation faces political instability, the island of Frollik with its wide, expansive beaches is a destination hub for cruise lines. Recently, a large theme park company showed strong interest in buying land in Frollik with the intent of building a park targeted toward families. The company wants to make a commitment to Frollik, including the hiring of several hundred local employees. It is using a global marketing strategy called ________.
1. Strategic Alliance
2. Joint Venture
3. Foreign Direct Investment
4. Licensing Agreement

Answer 1

Answer: (3) Foreign direct investment

Explanation:

  The foreign direct investment is one of the form of investment that basically control the ownership in the business.

 The main importance of the foreign direct investment is that it helps in developing the market and also the organizations needed the various types of multinational funding by expanding the international sales in the market.

According to the given question, the foreign direct investment is basically using the global marketing strategy as they need the private investment by increase the jobs and hiring various types employees.    

 Therefore, Option (3) is correct answer.