Question

__________ involves defining the firm's marketing mix variables so that target customers have a clear, distinctive, and desirable understanding of the firm's offerings relative to competitors' offerings.
Select one:
A. Processing
B. Positioning
C. Perceptualizing
D. Proportioning
E. Prospecting

Answer 1

Answer: (B) Positioning

Explanation:

The positioning is the term which basically maintain and also established the main image of the product and brands in the market.

It basically helps in creating the distinct place in the consumer minds and it is one of the important element in the marketing strategy.

According to the given question, the positioning is one of the variable in the marketing that basically target the customers for understand the organization main objective about the product.    

 Therefore, Option (B) is correct answer.