Question

________ provides reasons for customers to pay a premium for a firm's products and exhibit a strong brand preference.
a. A promotion position
b. An exchange
c. A customer lifetime value
d. An industrial good
e. A differential benefit

Answer 1

Answer:

e. A differential benefit

Explanation:

Differential benefits are the unique features, properties or characteristics a product possesses that made it stand out in the market place from other like products produced by competitors. This is very important for businesses operating in an industry with high completion. Ability to compel or attract customers to be loyal to your brand by making them see reasons why they should as expressed in the uniqueness of your product is very important for success.