Lily hosts a well-known television show, Real Life. She also appears in an ad for Rochelle Cosmetics and explains the potential benefits of using these cosmetics. In this scenario, the source of the ad is
This type of advertisement is called celebrity branding or celebrity endorsement. When celebrities endorse certain products or brands they are usually paid for it and the contracts can be quite large. But sometimes celebrities also endorse non-profit organizations as a way of influencing the general public and raising awareness on a specific cause. Companies hire celebrities because many people look up to them and want to imitate them.
