A firm that acknowledges the importance of all four marketing mix decisions (product decisions, place or distribution decisions, promotion decisions, and pricing decisions) is a ______ firm.
The correct answer to the following question will be "Market-oriented".
Explanation:
Market orientation is a business approach that emphasizes the recognition of customers ' interests and needs, and the production of goods that fulfill them. Maybe it will sound counter-intuitive but business alignment proponents say the reverse is the traditional solution.
It is a company that recognizes the value of all 4 basic marketing combination considerations (decisions of product, decisions on positioning or delivery, a decision on advertising and decisions on valuations).
