Question

General Electric, the multinational conglomerate, is researching rivals in the appliance industry by analyzing the financials, current product offerings, and strategies of competitors in order to gain insight on how to act to gain a competitive advantage. What is GE performing?

Answer 1

Answer: a) Competitor analysis.

Explanation:

Here are the options to the question

a. Competitor analysis

b. Industry analysis

c. External environment analysis

d. General analysis

Competitor analysis is researching on rivals, studying their market strategies and what you can do from theirs to be better, and this is what General electric did in this scenario.