Gina is working as a marketing trainee for a streaming video company. Her boss called a meeting for next week with one thing on the agenda: "Bring with you your ideas about how we can gain a competitive advantage." Gina plans to provide the following response:

A. Always match the promotions of our competitors; price is the only thing customers care about.
B. Create a management-driven environment with lots of employee training.
C. Create a customer-driven environment where we constantly try to create customer value.
D. Restructure the organization so that there is always a manager on duty to chat with online customers who are having problems with their orders.

A customer - driven environment is an organisation where customer needs are identified and all efforts are in place to ensure that these needs are met to the maximum satisfaction of the customer.

Quality and pricing are key components of this system as a customer will be attracted if he is sure of the quality of a need at a reasonable price. It does not mean it should be the cheapest and lack quality.

It has been proven to be a good way of gaining competitive edge over rivals in business.