Question

Positioning relies upon the communication of one or more sources of value to customers in a way that the customer can easily make the connection between ________.

A. The cost of the product and the quality
B. Various marketing mix variables
C. The customer's needs and wants and what the product has to offer
D. The brand of the product and its quality
E. None of the above

Answer 1

Answer:

The answer is C. The customer's needs and wants and what the product has to offer

Explanation:

Positioning is much of a psychological process as much as it is marketing. To position the product as a useful, valuable product in a memorable way in the mind of the customer, we have to join the customer needs with what the product has to offer.