In the case of SBUs that are cash cows, problem children, or dogs, the basic goal of _______________ is to increase short-term cash return without increased concern for long-run impact.
The Boston Consoulting Group Model (Portfolio matrix) or (growth share matrix): is a corporate planing tool which is used to portray firm's brand portfolio or SBUs on a cuadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis). It uses relative market factors to evaluate the potential of business brand portfolio and suggest further investment strategies.
