Question

_____ is an approach to personal selling that assumes that the buying process for most buyers is essentially identical and that buyers can be led through certain intellectual steps in the buying process.

Answer 1

Answer:

Mental states selling

Explanation:

Mental states selling, or the formula approach to personal selling, assumes that the buying process for most  buyers is essentially identical and that buyers can be led through certain mental states, or steps, in the buying  process.   Relies on a structured sales presentation just like the stimulus response.  These mental states includes (AIDS) attention, interest, desire, and action