Jim manages a small factory that produces circuit boards. Jim operates from the belief that a good product creates demand. He focuses much of his energy on developing operational efficiencies and increasing output. The company's salesperson Darlene, however, views customer relationships and personal selling as being the highest priority. Between the two of them, the firm has become known for its quality products and excellent customer relationships.
What type of orientation has Jim adopted?
a. market
b. customer
c. production
d. marketing concept

Production orientation accompanies the hypothesis that any goods of great quality can be willingly traded. Production Orientation is the common passageway of any firm that is essentially concerned with production manners. A production-oriented enterprise is largely concerned and converged on producing or assembling as multiple units as viable.

The unique destination is to create supreme quantity, such a firm strives to maximize its profitability by utilizing administrations of range. This procedure is sufficient simply where the potential of the goods in the store is notable or the company engages in an extremely huge increase in businesses. This kind of business thinks that if they can execute the most suitable 'mousetrap,' their clients will befall to them.