Rather then worry about introducing a new sports recovery product, Gabriel told his staff that they should repackage the existing products and promote them to professional basketball teams throughout the country. Gabriel is demonstrating ....
process innovation (T/F)

Process innovation: The term process innovation refers to the implementation of a significantly improved or a new method of delivery and production. Process innovation involves the necessary changes in equipment, software, and techniques.

Process innovation is considered as important or significant because it helps to reduce uncertainty related to economic and optimize a particular cost structure.

In the question above, Gabriel is demonstrating process innovation which is true.

Rather then worry about introducing a new sports recovery product, Gabriel told his staff that they should repackage the existing products and promote them to professional basketball teams throughout the country. Gabriel is demonstrating .... process innovation (T/F)

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Rather then worry about introducing a new sports recovery product, Gabriel told his staff that they should repackage the existing products and promote them to professional basketball teams throughout the country. Gabriel is demonstrating ....
process innovation (T/F)