Answer:
c. Marketing concept
Explanation:
Marketing concept -
It is the strategy adopted by the organisation , in order to meet the demands of the consumers , tackle the competition , increase the profit margin and increase sale , is referred to as the marketing concept .
Hence , the marketing department of the organisation , tries to focus on the consumers , in order to beat the upcoming competition.
Hence , the given information of the question,
The correct option is c. Marketing concept .