The recruiter is referring to technical skills like Database querying, Modeling, Basic understanding of statistics, Front-end development, Marketing automation, budget development.
Explanation:
Database querying: Ability to answer the questions about customer and prospects behavior on their own.
Modeling: The key technical data in understanding how to collect the data, chart it, visualizing the progression of marketing efforts and communicate them to stakeholders. Ability to create a data model and deciding with the created data.
understanding of statistics: analysis of the data collected by them by statistical significance, cohort analysis, etc.
Front-end development: The knowledge of understanding the basics of HTML, Java scripts, CSS.
Marketing automation: To become a successful marketer one should be able to adapt to use the automation tools in preparing their personalized emails that may increase the sales by a minimum of 20%.
