Question

The _____ approach to personal selling requires educating the customer about the full impact of an existing issue and clearly communicating how the solution delivers significant customer value. Question 5 options: 1) need satisfaction 2) problem-solving 3) mental states 4) stimulus response 5) formula

Answer 1

Answer:

2) problem-solving

Explanation:

The problem-solving approach as a marketing tool that seeks to initiate and improve customer relationships, is a type of approach to personal selling which involves defining a problem as well  as providing and evaluating alternative solutions for customers. This approach is an extension of need satisfaction selling as it  seeks to address the dissatisfaction of a customer as well as taking the customer’s problem personally.