Wal-Mart has announced that it will only sell fresh and frozen fish that come from environmentally sound sources and bear the label of the Marine Stewardship Council. Walmart's size gives it a unique opportunity to improve the fishing industry. This concern for _____ is one of many initiatives Wal-Mart is introducing to improve our environment.

Corporate social responsibility (CSR) is a self-regulating business model where a corporation must perform according to the well-being of its shareholders, staff (those who work in the corporation) and its community (or general public in the case of Walmart).

When the term community or general public is used, it also refers to the community's environment or the whole environment if the company is a large MNE. So the corporations try to be more environment friendly, and support local institutions, e.g. technical schools, nonprofits, etc.

Generally the shareholders' are taken care off by providing them with high ans sustainable profits.

Actions regarding the corporation's staff involve ethical business practices, wellness centers, better job conditions, etc.