Question

Melanie works for a small computer software company. Her boss is constantly improving its products but neglecting customers, billing, and promoting the company. Her boss is probably stuck in the __________ era of marketing.a. sales-orientedb. value-based marketingc. production-orientedd. market-orientede. retailing-oriented

Answer 1

Answer: production-oriented

Explanation:

production-oriented marketing is a marketing strategy in which the company only focuses on producing quality product without considering customer's need. Such strategy makes them believe that customers will come for their product once they can produce the best quality, so they produce as many quality units as possible, such a company is termed to be production oriented.