Is it worth it? In other words, will the benefits we receive from an action be worth the costs? The process of weighing these decisions is called a . For example, if an organization wants to remove 10 acres of forest to build a mall they must look at the (money and resources needed) versus the (what will the mall bring). Often, there are also unwanted or unknown consequences, or , of an action. These can be positive, such as the mall intends to have a recycling program. Others can be negative, such as the for a native songbird.
