Question

​_____ is a portfolio analysis model developed by the Boston Consulting Group that assesses the potential of successful products to generate cash that a firm can then use to invest in new products. A. Marketing plan B. SWOT analysis C. Situation analysis D. Return on marketing investment​ (ROMI) E. BCG growthdashmarket share matrix

Answer 1

Answer:

. BCG growth-market share matrix

Explanation:

The growth-share matrix is a business portfolio that main aim is to divide the different businesses of a company according to priority. it includes the different criteria on which different businesses can be prioritized. it includes four different quadrants that show its own profitability criteria. the four-quadrant are question marks, stars, pets, cash cows.