A bank asks customers to evaluate the drive-thru service as good, average, or poor. Which level of measurement is this classification? A. Nominal B. Ordinal C. Interval D. Ratio

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Answer:

B. Ordinal

Explanation:

Ordinal scales  of measurement is the second level of measurement that measures non numeric concepts like happiness, comfort, discomfort, etc

ordinal scale identifies rank of variables with orders like good, very good, excellent etc. An example of ordinal scale of measurement is the Likert scale with measures data with orders like strongly agreed, agreed, , disagreed, strongly disagreed .

In ordinal scale of measurement, it is the order that matters. Therefore a bank that allows  its customers to evaluates its drive - thru service  as good, average or poor is using the ordinal scale of measurement

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