Question

A firm seeking a growth strategy designed to increase sales of existing products to current​ customers, nonusers, and users of competitive brands in served markets would utilize which of the following marketing​ strategies? A. Market development B. Market penetration C. Control D. Diversification E. Product development

Answer 1

Answer:

The correct answer is B Market penetration

Explanation:

Market penetration strategy is one of the four growth strategies and it involves focusing on selling your existing products or services into your existing markets to gain a higher market share.