Question

Which of the following terms refers to an ongoing process of making decisions that guides the firm both in the short term and for the long​ term? A. Marketing planning B. Functional planning C. Business planning D. Strategic planning E. Operational planning

Answer 1

Answer: Business plan.

Explanation:

A business plan is a goal/objective set by a business that it intends to use to successfully enter into a market. The business plan provides a guide on how daily operations in a business can be handled to best achieve it's objectives.

Answer 2

The correct answer is : B. decision making

Reason: I just took the quiz