Question

Outline and explain the parts of the perceptual process that would allow a shopper to recognize a ketchup bottle in a supermarket.

Answer 1

Answer:

-Product

-Place

-Price

-Promotion

Explanation:

Product- The way the ketchup is packaged, designed and labelled is likely to help the customer recognised the ketchup.

Place- The location of the ketchup is important. The ketchup is likely to be placed with other sauces.

Pricing- discounts are likely to help customers recognise products in a supermarket this would mean a clear indication of the duscount from the normal price.

Promotion- promotional activities can help customers recognise products, e.g promotions such as buy 1 brand X ketchup and get 1 brand X ketchup free.

Answer 2

The steps on the parts of the perceptual process that would allow a shopper to recognize a ketchup bottle in a supermarket are:

Place: Identify the market.

Promotion: See if they have any promotion in place

Price : Go to the food section and check the price

Product: Buy the product if the price is okay with you.

What are the stages of the perception process?

There are different stages of the perception process. They includes:

• selection
• organization.
• interpretation.
• negotiation.

People often think ways they can use to purchase items and as such are undergoing different processes.

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