Answer:
It is called a Business to Business or B2B Marketing
Explanation:
B2B or Business to Business Marketing simply occurs when a business organisation decides to going into transaction with an other business organisation. The two businesses can be within the same locality or not. A criteria is that a B2B marketing involves a commercial transactions which would be to the benefit of both parties.
The opposite of B2B is B2C (Business to Consumer) marketing, this is the commonly known type of marketing where a consumer/individual patronizes the products of a manufacturer or business organisation.
B2B will usually occur when a company needs certain products or materials to complete its own finished goods and this can be purchased from another organisation that has been adjudged to be a producer of same.
It could also occur, when a business is required to take on the services of another business for instance in audit cases.
In the case of the question, the global positioning system is a finished product of the electronics company required by the car manufacturer to complete his own finished product (the car). Hence, the B2B marketing.
