Answer:
One important metric is conversion rates.
Explanation:
Conversion rates refer to the percentage (%) of visitors on a website which constitute a conversion (aim) out of all the visitors' total. These are the part of the total of visitors which take part in what the marketers' intended, in their aim.
As we can see, it is an important metric when analyzing social media effectiveness since one can see if the conversion is going according to what is planned or the aim.
