Answer:
The correct answer is rationalization.
Explanation:
The concept of rationalization was given by Max Weber. According to him, rationalization is a process through which modern society is getting more and more concerned towards efficiency and predictability.
Efficiency can be defined as getting maximum results from minimum efforts, or in other words, maximum revenue from incurring minimum costs so as to maximize profits.
In Weber's views, this economic principle is now being increasingly involved in the day to day life.
