Answer:
Touch point
Explanation:
Touch point -
It refers to the method , by which a consumer interacts with the business , which can be via telephone , email , website or any form of communication , is referred to as touch point.
Touch point is also known as contact point.
As the person come in contact with these touch points , they get a clear idea of the business .
In the world of marketing , it plays an important role to act as a method by which the brand can interact with the consumers .
Hence, from the given statement of the question,
The correct term is touch point.
