Question

Your current assignment at York Foods is to find the major benefits people look for in product classes, the kinds of people who look for each advantage, and the major brands that deliver each advantage. What is the segmentation method called ____?

Answer 1

Answer:

The answer is "benefit"

Explanation:

Segmentation is part of the business, also known as the analysis, in which the organization is separated into smaller groups based on factors like age, income, personality or behavior.

• It refers to brands, that use a hybrid method with more than one form of segmentation.
• This method is also known as profit segmentation, which distinguishes the market according to the interest, profit or gains expected from a product or service, that is provided by the customer.