For the past ten years, Bill and Margaret have saved money to go to the Super Bowl should their team, the Chicago Bears, reach the finals of the NFC championship. This is the year, and several tour companies offer attractive, but very similar, packages to the game. Since all packages are pretty much the same, they have chosen one that fits their budget. Bill and Margaret are most likely exhibiting ________.
a) complex buying behavior.
b) dissonance-reducing buying behavior.
c) habitual buying behavior.
d) consumer capitalism.
e) consumer ethnocentrism.

The dissonance reducing buying is refers to the customer behavior that occur due to the high price and high involvement in the various types of products.

In this type of buying method we sees less difference between the different types of brands. The buyer purchasing the products and the services that are easily available in the market and we the buyer believes that all the brands are almost similar.

According to the given question, the bill and the Margaret exhibiting the dissonance-reducing buying behavior. Therefore, The option (B) is correct answer.