Question

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn't have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Answer 1

Answer:TARGET IMPRESSION SHARE

Explanation: Target impression share is a computer based

Smart Bidding strategy tjat automatically puts a person's bid in the front roll or front page so it can be easily seen buy prospective bidders,with this application, Rashid does not need to devote his much needed time to manage the biding process as it is automatically generated and displayed bases on his set criteria. It is available in two forms either as

(1) A standard strategy in a single campaign

(2) Portfolio strategy across multiple campaigns.