The web developer needs to have Brenda's Auto-tagging turned on in all of her Google Ads.
Explanation:
Auto-tagging features when turned on are able to track conversions on your website. Auto–tagging when combined with conversion tracking using Google Ads helps you see how effective your ad clicks are from potential customers. If Brenda’s auto-tagging is enabled, a Google Click Identifier will be registered and stored in what developers call Google Analytics. Brenda will then be able to go to Google Analytics and see customer clicks for website’s purchases, downloads, and more. By default, auto-tagging is turned. To turn it on, the web developer needs to
Sign into Brenda's Google ad account
Click settings in the left pane and select account settings
The web developer would then be able to enable auto-tagging and save the settings.
Learn more about Google Analytics and its connection to conversion tracking
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