Answer:
True
Explanation:
This is the basic concept of market commonality, and it is important since market commonality plus resource similarity analysis are the basis for any strategic market analysis.
The first thing you need to know before trying to establish a successful strategy is what is your current status (as a firm). Once you know where your firm is standing, and what are its strengths, weaknesses, opportunities, and threats (SWOT), then you can decide what action must to taken to improve the firm's position in the market.
If you are looking for a route on googles maps, besides the destination point, the app also needs the point of origin. That point of origin is obtained through the analysis of market commonality and resource similarity.
