Question

15. Honda developed its new CR-Z hybrid model for a distinct segment of consumers as a fun, green, sporty hybrid that stands out as being uniquely different from other hybrid models. This is an example of which of the following? Market positioning. TRUE or FALSE

Answer 1

Answer:

True

Explanation:

Marketing positioning is a strategy that establishes a specific perception of a product or brand in relation to the competitors. This involves marketing the product or brand in a certain way that creates an image in the customer's mind. According to this, it is true that the example refers to market positioning because Honda is trying to establish the new CR-Z hybrid model in the mind of the customers as a fun, green, sporty hybrid that is uniquely different from other hybrid models. So, Honda is trying to create a perception of the product in relation to its competitors.