Answer:
Specialty Product.
Explanation:
A specialty product is a type of product that consumers go for because they are loyal to the brand or because of some characteristic feature the product posses. Consumers of such product do everything within their power to get it no matter what it cost them, such consumers do not even consider substitute products. Examples of Specialty product includes luxury cars, Rolex wrist watches, designer wares, high performing photographic equipments, etc.