To have all interactions with a customer recorded in one place and readily accessible to employees on a need-to-know basis when serving customers in marketing, sales, and support activities is called______________.

The core of every CRM system is the gathering and securing of customer information. It all starts there in a complete customer database, later that information is analyzed, shared and updated.

CRM is extremely useful for retaining current customers (increasing customer loyalty) and gaining new ones.

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kaympoey08 kaympoey08 · Answer 2 · 2020-01-31T02:59:57+01:00

kaympoey08 kaympoey08

31-01-2020

Answer:

Customer relationship management (CRM)

Explanation:

Customer relationship management (CRM) is a technology/ tool for managing a company’s relationships and interactions with customers and potential customers. This tool is meant to Improve business relationships and help stay connected to customers.

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