A few decades ago, Walmart opened stores in Germany. After a few years, it closed all of them. The shopping habits of Europeans differed so much from that of Americans that the stores could not become profitable. What was Walmart's mistake?
Cultural is an important factor which can help to improve businesses. A good and experience brand always takes into account the cultural difference before they introduce their products. There is a huge cultural difference between America and European countries although many brands have gained a competitive market share in both countries. Wal-Mart did not understand the cultural difference that is why it failed in Germany.
