Question

Trek Bicycle purchases only the highest quality raw materials to make products that will live up to its mission to "Build the best bikes in the world." As an organizational buyer, Trek operates in which type of market?
A) Reseller market
B) Industrial market
C) Not-for-profit market
D) Retailer market
E) Government market

Answer 1

Answer:

Industrial Market

Explanation:

In the industrial market, one business acts as a consumer and the other business acts as seller. In this market the purchaser is also the business and the seller is also the business. The consumer business purchases raw materials that is used in manufacturing the end products.