The correct answer would be option B, Determine the needs of the customer.
When implementing the marketing concept, Determining the needs of the customer is the first step in this process.
Explanation:
A marketing concept is basically a philosophy. This philosophy emphasizes on analyzing the needs and demands of the customers and then developing plans and making decisions to fulfill and satisfy those needs and demands of the customers.
According to this concept, it is better to satisfy the customers' needs according to the their demands, rather than engaging in competition with other companies in the market and putting the customers at the second place.
If a company is able to understand the customers' needs, it will be better able to satisfy their demands and will generate happy and loyal customers.
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