Question

Chill, a beverage manufacturer, offers varied versions of its products that include diet, cherry, vanilla and caffeine-free versions in addition to its original product. With respect to market coverage alternatives, the given scenario reflects the company's decision to cater to ___________

Answer 1

Answer:

A differentiated market

Explanation:

Whenever a business produces initiatives that cater to at least two product categories or targeted groups, a differentiated marketing strategy is applied.

For instance, a retailer may encourage a purchase in at least two towns or locations that caters to people, or even a business can market a brand which appeals to women in at least two age categories.