Answer:
build profitable customer relationships.
Explanation:
Good customer relationships are considered a core competency which allows a company to develop a competitive advantage over their competitors.
A competitive advantage refers to a company's relative advantage in:
- providing the same good as its competitors at lower prices,
- or providing a better good than its competitors at the same price.
In this case, the company is providing a better good or service at the same or similar price than its competitors (i.e. superior value).
